As a professional PR agency we provide a large range of strategic and tactical services, including media and analyst relations, social media programs, event support, awards programs, product review programs, crisis planning & management… the list goes on.

The chances are, even if you an aggressive new start-up or a well-established enterprise experiencing high growth, you won't need even half of what a full-service PR agency can provide, even if the idea of jumping right into a full-service campaign sounds good. Therefore, to ensure you get the right support, we'll work closely with you to plan and implement the project or campaign best suited to your company's needs.

Our services include:

Strategic Planning & Consultancy
There’s no action like a planned action.  While a PR campaign needs a certain amount of flexibility to maximize its success, it is vital that the components – be they few or many – be part of a specific plan that ties into your business goals. 

Elements such as business objectives, route to market, competitive advantage, competitor analysis and monitoring, market positioning and your existing marketing plan all factor into our research, analysis and recommendations. By bringing to the table our extensive PR experience and knowledge of the media landscape and market, we help you to develop the PR strategy that best suits your company’s goals.  

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Social media activity (Facebook, Twitter, etc)
Recent years have given rise to a number of globe-spanning social networks and tools such as Facebook, Twitter, Digg, Reddit, Jaiku, StumbleUpon, FriendFeed, Delicious and a host of others.  These networks are not only certain to link some or all of your target customers in some shape or form but are also mediums through which journalists, bloggers and other industry influencers connect with their followers.  Joining these networks is one thing, knowing how to utilize them properly is another.

Despite the hype and hope of social media plaudits, engaging with the various social networks is not for every company. Of the many companies that do dip their toe in the water, or even jump right in, a large percentage do so without any form of strategy or understanding of social media dynamics, let alone the resources to engage properly.

We will work with you to identify what you may or may not stand to gain from Social Media activity, taking into account your overall business model, business objectives and resources. We can then engage on your behalf or help you to set up the right process and approach for engagement.

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Media, blogger & forum Relations
Even these days, it is all too common for companies (even PR agencies!) to fire out a press release to every journalist on a press list, follow up with a few token phone calls and then call it media relations.  The trouble is, that approach doesn’t work (and never really did). 

Distinct PR consultants maintain regular dialogue with the press in our market sectors as a matter of course.  When approaching the Media on behalf of clients, we put in a great deal of time and research to ensure that communication is relevant and topical. We know what to say, who to say it to and when to say it.

This sounds simple but members of the Press (both journalists and bloggers) face a daily barrage of PR communications and regardless of how interesting your product or service is, the way to cut through the noise is by speaking ‘smarter’ not louder.

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Company & Product Launches
You don’t need us to tell you that launching your company and/or a new product in the right way has a profound and lasting effect on reaching your business goals.  If you are considering hiring a PR agency then you also already understand that there are many aspects of a new launch that need to be handled correctly in order to maximize the quality and quantity of Press and customer response. Taking that understanding and feeding it through the right research, planning, development and implementation stages is where we come in.

Our consultants have successfully launched countless new brands and products into their respective markets over the years.  These range from the complete unknown, such as Yoggie, Sutus and Smoothie Fresh, to huge established brands such as NEC, Xerox and Roland Music looking to break into new sectors or territories.  See our case studies for some examples of previous work in this area and contact us to find out what companies we have helped in your specific market sector and how we can help you.

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Event Support
A great show is the result of work that starts well before the actual event and extends through to the all-important follow-up activity.  Properly managed, trade shows and exhibitions can be great ways to interact with customers, partners, resellers and the Media. By outsourcing certain core aspects to us, such as Media-related activity, you can concentrate on customers and business development opportunities.

Distinct PR provides end-to-end PR support that includes everything from pre-show media relations, development of marketing material and CEO speaker opportunities, to on-site booth support and post-show Media follow-up.

Recent events that we have provided support at, include: CES, RSA, CeBIT, The Franchise Show (Las Vegas), The Franchise Show (Toronto) and Black Hat.

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Crisis Planning & Management
Product recalls, disastrous user or Media experiences, fatalities…. When things go wrong it is critical that you have the right procedures in place to react appropriately. If the situation is serious enough, negative impact from poor crisis management can have far-reaching, even catastrophic consequences for your company.

Distinct PR has significant experience handling crisis situations for clients. Indeed some of our consultants have been head-hunted during the course of their careers for precisely that experience. We can work with you to plan and implement the right crisis management procedures, train you in how to deal with the Media in crisis situations and support you from start to finish when things get tough.

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Product Review Programs
There’s nothing like a great article showcasing your product or service to generate direct customer, Channel, investor and partner interest.  The trouble is, the competition for the publications and bloggers that have the most influence is beyond brutal.  Indeed, it is not unheard of for journalists to receive hundreds of unsolicited product drops every single week.

Running a successful and well-organized product review program requires a great deal more work and experience than you would imagine and knowing the right reviewers for your product is just the start of it.  Distinct PR has run a large number of review programs for clients, the results of which have directly driven product sales – often in large numbers.  Check out this particular case study detailing a launch that generated over 100 positive product reviews in three months to see what we are talking about.

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Speaker Programs
Getting your CEO or another senior member of the management team behind the podium at trade shows, conventions and exhibitions can be an excellent way of building industry standing and credibility with analysts and investors.  Distinct PR can handle your entire speaker program for you, researching relevant events, drafting and editing the lengthy and involved speaker proposals, speech writing and PowerPoint presentation development. 

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Media, Sales & Marketing Material
Distinct PR provides a full range of writing services:

• Press releases
• Case Studies
• Newsletters
• White papers
• Presentations
• Corporate backgrounders and executive bios
• By-lined or ‘ghost-written’ articles
• Advertorial
• Company brochures, leaflets and posters

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Search Engine Optimization
Getting listed on Google or Yahoo!’s first page is not down to how large your customer base is or how many branches you might have – it’s all about web content. You need the right key words and phrases in the right places on your site, numerous links with other sites, different types of well-written online content and more.  This requires pre-planning, analysis, an affinity for the written word and the available time to research and build links.

Distinct PR is partnered with one of the top SEO specialist agencies in the business. Through our partnership, we can help you dramatically increase the traffic to your website by improving your search engine rankings and optimizing your website and other online content.

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Website content and design
Do you need a website? Does your current site need an overhaul? Distinct PR has several creative and experienced web-design partners and we ourselves can draft or edit your site’s written content.  Our web content and design service is very competitively priced and offers a fast turnaround.

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Awards program
Industry awards can be an excellent way of strengthening your brand through independent recognition by prominent publications and industry associations. 

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