Summary
The exponential growth of social media networks such as Twitter, Facebook and LinkedIn (to name just a few) means that modern day investors and consumers are more social and more connected to one another than ever before.
They will be talking about your company and your products whether you like it or not so the best thing is to develop and maintain an ongoing dialogue with your target market and/or investment community. Identifying where people are talking about you, who the most important influencers are and socializing your business will help you to build brand awareness, identify problems, improve your customer service and investor relations and increase understanding of customer and/or investor needs.
Not all businesses need to jump into every area of social marketing – few have the time or resources to do everything properly – but we can help you to develop and implement the right strategy and deliver the results you need.
Highlights
- Bespoke planning
- Audience and issues analysis
- Integrated and coordinated engagement with social networks and socialized Media
- Useful for improving IR
- Supports other PR and marketing activity
Typical Components
- Audience and influencer analysis
- Issues analysis
- Content creation
- Social networking
- Forum engagement
- Microblogging (Twitter)
- Blogger outreach
- Podcasting
- Blogging