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C A S E   S T U D I E S:   
Smartrack Content Generation Service

Summary
A small business PR service for companies that have the expertise to handle their own public relations but need some professional support to generate enough newsworthy content for their press releases, blogs, newsletters and email blasts.

Highlights
     • Professional PR consultants handle the research and development of written material
     • Ensures a regular pipeline of newsworthy content

Typical Components
     • Monthly press releases
     • Monthly newsletters
     • Monthly email blasts
     • Blog entries
     • Microblog entries




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